The Las Vegas Monorail Company announced today that Clear Channel Taxi Media, a division of Clear Channel Outdoor – the industry leader in outdoor advertising – has signed an exclusive advertising agreement with the high-tech, eco-friendly transit system. 

 

 “We’re thrilled to call Clear Channel our partner in this endeavour and are excited to continue to offer the unique canvas of the Las Vegas Monorail as a backdrop to the world’s leading advertisers and brands,” said Ingrid Reisman, vice president of corporate communications for the Las Vegas Monorail Company. “We are in an exciting phase of the Las Vegas Monorail’s history with the impending airport expansion, and this partnership is another important step towards the Monorail’s long-term success and pivotal role in Las Vegas’ future. With Clear Channel as our transit advertising partner and Morris Publications as our publishing partner, advertisers are certain to find away to reach their target audience on the Las Vegas Monorail.”

 

Through the new partnership, Clear Channel Taxi Media will be the sales conduit by which advertisers can reach potential customers through seven high-traffic stations along the Strip, including: MGM Grand, Bally's/Paris Las Vegas, Flamingo/Caesars Palace, Harrah's Las Vegas/Imperial Palace, Las Vegas Convention Center, Las Vegas Hilton and Sahara, as well as nine train wraps and interior train car opportunities. Product sampling will also be available – a tactic that has proven to be an innovative and effective strategy in most major U.S. markets.

 

“By adding the Las Vegas Monorail to our current outdoor mobile offerings, we are broadening advertising penetration throughout this highly coveted tourism market,” said Christine Preus, vice president of Clear Channel Taxi Media. “We look forward to working with the Las Vegas Monorail’s dedicated and creative team of professionals. Together, we’ll help advertisers reach the ever-changing marketing mix that is Las Vegas.”

 

Morris Publications will continue to represent the Las Vegas Monorail Company as its exclusive publisher with the Monorail Magazine and Where Quick Guide, Your Official Guide to the Las Vegas Monorail.

 

About Clear Channel Outdoor

 

Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents.  In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com.

 

About the Las Vegas Monorail

 

The Las Vegas Monorail is an easy and convenient connection to the Las Vegas Strip, linking riders to the city’s world-class restaurants, shows, shops, clubs, hotels and casinos. Monorail riders can travel the world-famous Las Vegas Strip in 15 minutes or less in a safe, comfortable and clean environment – without the hassles of traffic or wasted time. Currently, the privately-funded Monorail system has seven stations: MGM Grand; Bally’s/Paris Las Vegas; Flamingo/Caesars Palace; Harrah’s/Imperial Palace; Las Vegas Convention Center; Las Vegas Hilton; and the Sahara. As one of the nation’s most environmentally-friendly public transportation systems, the Monorail’s electric trains produce zero emissions and consistently run at 99.5 percent operational efficiency, indicating an optimal level of performance from people, processes and technology. For more information about the Las Vegas Monorail or where to purchase tickets, call (866) 4-MONORAIL or (866) 466-6672 or visit www.lvmonorail.com.