The inside track!
 

The Las Vegas Monorail Delivers Target Audiences to Advertisers

At the same time Monorail riders are traveling to their destinations to experience the city’s glitz and glamour with world-class restaurants, shows, stores, clubs, hotels and casinos, the Las Vegas Monorail is providing advertisers the ability to reach these millions of members of their target market in its trains, stations and Monorail Magazine/Where Quick Guide!
 
The Las Vegas Monorail reaches between a half million and a million visitors a month, depending on visitor volume and city activities. The system is approximately four miles long, has nine trains and seven stations: MGM Grand; Bally’s/Paris Las Vegas; Flamingo/Caesars Palace; Harrah’s Las Vegas/Imperial Palace; Las Vegas Convention Center; Las Vegas Hilton; and the Sahara. The typical Las Vegas Monorail rider is:
  • A Las Vegas visitor (97 percent of riders)   
  • Staying on the Strip (65 percent of riders stay in a property located on the east side of the Strip; 31 percent stay in a property on the west side of the Strip)
  • Has disposable income (roughly 60 percent of riders have a household income of at least $50,000 a year; nearly 37% have a household income over $80,000)
  • Educated (at least 50 percent of riders have at least a bachelor’s degree)
  • Slightly younger than the typical Las Vegas visitor (mean age of 44 years old vs 48 years old for the general Las Vegas visitor) 
With Morris Visitor Publication as our publishing partner, Clear Channel as our transit advertising partner, and Monster Media as our projection advertising partner, advertisers are certain to reach their target audience in an exciting, meaningful way in a captive environment on the Las Vegas Monorail.
 
 

MORRIS VISITOR PUBLICATIONS PUTS YOUR MESSAGE INTO THE HANDS OF YOUR TARGET AUDIENCE - LITERALLY!

 

Morris Visitor Publications (MVP), worldwide leader in the publishing and distribution of visitor publications, is the exclusive publisher of the Monorail Magazine/Where Quick Guide. The Monorail Magazine/Where Quick Guide is distributed at all Monorail stations, boarding platforms, automated ticket outlets and at more than 200 other distribution points throughout the Las Vegas Strip and beyond. The pocket sized publication is a resource for Las Vegas visitors exploring all that the city has to offer.
 
More than 400,000 copies of the Monorail Magazine/Where Quick Guide  and 100,000 value-added coupons are distributed monthly throughout the visitor corridor, including the seven Monorail stations, 24,700 hotel rooms, 3.3 million square feet of convention space linked by the Monorail, and on the Las Vegas Strip by Monorail Ambassadors.
 
With magazines located at every station, near every ticket kiosk, it’s impossible to board the Monorail without passing by one of the free-standing backlit racks. Research has shown that the vast majority of Monorail riders take a copy of the Monorail Magazine/Where Quick Guide and of this more than 68 percent read the magazine during their stay.
 
Monorail Magazine/Where Quick Guide representatives can assist you in reaching your target market, including production and deadline support and a commitment to customer service. For advertising opportunities in the Monorail Magazine/Where Quick Guide, contact Angela Nelson at (702) 731-4748 or email Angela.Nelson@morris.com.
 
 

CLEAR CHANNEL REPRESENTS LAS VEGAS MONORAIL AS CANVAS FOR THE WORLD'S LEADING ADVERTISERS AND BRANDS

 

As the world leader in outdoor advertising, Clear Channel Outdoor has signed an exclusive transit advertising agreement with the Las Vegas Monorail. And in typical Las Vegas fashion, we’ve done advertising in a big way – through totally immersive and entertaining riding environments that tie-in bold exterior graphics with inside train environments complete with audio themes and messages. The result is entertainment that people enjoy, rather than advertising that they try to avoid.
 
Advertisers can reach their target market through a vast array of advertising options, including complete train or station domination, floor graphics, wallscapes, audio messaging and an assortment of other advertising options.  You can even reach riders with a message right on their Monorail ticket!
 
Clear Channel will work with every client to guarantee the very best campaign possible. They will provide graphic and production support, manage each client's time to adhere to deadlines, and deliver proof of performance to ensure quality. With so many options available, Clear Channel has made it possible for businesses of all sizes to afford advertising opportunities on the Las Vegas Monorail.
 
Advertising opportunities can be tailored to meet your budget. For more information, contact Mark Damkroeger at (702) 238-7200 ext. 7258 or email MarkDamkroeger@clearchannel.com.
 
 

MONSTER MEDIA PROVIDES AN INTERACTIVE EXPERIENCE WITH PROJECTION ADVERTISING ON THE LAS VEGAS MONORAIL

 

Monster Media, the leading provider of interactive projection advertising, has installed ten (10) advertising venues on the Las Vegas Monorail. The Monster Media advertising displays are 8’ x 12’ images that are projected on the floor of the platform level of each Monorail station, with additional advertising displays in front of Monorail ticket vending machines at two of the stations. While waiting for Monorail trains, riders interact with the projections to change the content of the ad, providing an exciting and entertaining experience for everyone. The displays are also equipped with SMS/instant messaging technology, thereby allowing consumers to receive promotional offers or special messages on their mobile phones while interacting with the advertisement. 
 
An example of these advertisements may be seen at www.monstermedia.net/groundfx/aon1-3.wmv. For more information about Monster Media interactive advertising opportunities on the Las Vegas Monorail, please contact Patrick Pharris, senior vice president of Monster Media, at (702) 491-7464 or Patrick@PharrisMedia.com or visit http://www.monstermedia.net.