The inside track!
 

The Las Vegas Monorail Delivers Target Audiences
to Advertisers

At the same time Monorail riders are traveling to their destinations to experience the city’s glitz and glamour with world-class restaurants, shows, stores, clubs, hotels and casinos, the Las Vegas Monorail is providing advertisers the ability to reach these millions of members of their target market in its trains, stations and Monorail Magazine/Where Quick Guide!
 
The Las Vegas Monorail reaches between a half million and a million visitors a month, depending on visitor volume and city activities. The system is approximately four miles long, has nine trains and seven stations: MGM Grand; Bally’s/Paris Las Vegas; Flamingo/Caesars Palace; Harrah’s Las Vegas/Imperial Palace; Las Vegas Convention Center; Las Vegas Hilton; and the Sahara. The typical Las Vegas Monorail rider is:
  • A Las Vegas visitor (97 percent of riders)   
  • Staying on the Strip (65 percent of riders stay in a property located on the east side of the Strip; 31 percent stay in a property on the west side of the Strip)
  • Has disposable income (roughly 60 percent of riders have a household income of at least $50,000 a year; nearly 37% have a household income over $80,000)
  • Educated (at least 50 percent of riders have at least a bachelor’s degree)
  • Slightly younger than the typical Las Vegas visitor (mean age of 44 years old vs 48 years old for the general Las Vegas visitor) 
For more information on advertising opportunities, contact the Las Vegas Monorail Corporate Office at 702-699-8200 or email advertising@lvmonorail.com.
 
 

MORRIS VISITOR PUBLICATIONS PUTS YOUR MESSAGE INTO THE HANDS OF YOUR TARGET AUDIENCE

 

Morris Visitor Publications (MVP), worldwide leader in the publishing and distribution of visitor publications, is the exclusive publisher of the Monorail Magazine/Where Quick Guide. The Monorail Magazine/Where Quick Guide is distributed at all Monorail stations, boarding platforms, automated ticket outlets and at more than 200 other distribution points throughout the Las Vegas Strip and beyond. The pocket sized publication is a resource for Las Vegas visitors exploring all that the city has to offer.
 
More than 400,000 copies of the Monorail Magazine/Where Quick Guide  and 100,000 value-added coupons are distributed monthly throughout the visitor corridor, including the seven Monorail stations, 24,700 hotel rooms, 3.3 million square feet of convention space linked by the Monorail, and on the Las Vegas Strip by Monorail Ambassadors.
 
With magazines located at every station, near every ticket kiosk, it’s impossible to board the Monorail without passing by one of the free-standing backlit racks. Research has shown that the vast majority of Monorail riders take a copy of the Monorail Magazine/Where Quick Guide and of this more than 68 percent read the magazine during their stay.
 
Monorail Magazine/Where Quick Guide representatives can assist you in reaching your target market, including production and deadline support and a commitment to customer service. For advertising opportunities in the Monorail Magazine/Where Quick Guide, contact Angela Nelson at (702) 731-4748 or email Angela.Nelson@morris.com.