The inside track!
 

LAS VEGAS MONORAIL CONVENTION MEDIA, OUT OF HOME  ADVERTISING and EXPERIENTIAL MARKETING PROGRAM

 

AD SALES:  Patrick@PharrisMedia.com / (702) 491-7464


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The Las Vegas Convention Media, Out of Home Advertising and Experiential Marketing Program of the Las Vegas Monorail provides the nation’s leading brands with an unprecedented opportunity to reach a national audience comprised of millions of demographically-rich consumers each year, in one exciting, entertaining and captive marketing environment. 
 
Unlike any other Out of Home Media in Las Vegas (or anywhere else in the world), the stations and trains of the Las Vegas Monorail provide advertisers with an unmatched opportunity to reach these desirable consumers through a unique combination of communication: 
  • Outdoor Advertising – The advertising rights on the exterior or interior of a Monorail train or station may purchased by one advertiser in a ‘Station’ or ‘Train’ domination scenario or by more than one advertiser in a selected media/flighted advertising schedule. 
     
  • Experiential Marketing – On Monorail stations, advertisers are encouraged to develop displays and exhibits that motivate consumers to interact with products, company spokespersons, etc. 
     
  • Cooperative Marketing – Advertisers’ marketing and strategic alliance partners are enabled to participate in station and train imaging and activities.  Promethean Partners also initiates and develops relationships between Monorail advertisers and the casino resorts of Las Vegas. 
     
  • Consumer Research and Sampling – With millions of consumers from all over the U.S. and around the world riding Monorail trains and visiting Monorail stations, advertisers are provided with unique opportunities to conduct consumer research and sampling programs. 
     
  • Publicity and Promotion – With a one-of-a-kind marketing showplace, the Monorail delivers a unique environment in which to conduct promotions and special events that are highly visual and very newsworthy.  To date, the visuals, venues and events created by Monorail advertisers have been featured in more than 1,500 print and broadcast news stories (clips available). 
     
  • Retail Operations – Station advertisers may be able to conduct retail operations on Monorail stations... an ideal venue to initiate product trial and grow brand loyalty. 

By capitalizing on this multifaceted marketing model, advertisers capture consumers’ mindshare when they are unencumbered by daily routines, receptive to new experiences, and at a time in which a brand relationship can be established with total relevancy.

Coca-Cola, General Motors, Sprint/Nextel, Sony Electronics, GM Goodwrench, Boost Mobile CBS, Paramount Pictures, National Basketball Association, Hansen’s Beverage Company/Monster Energy Drink, VEGAS.com and Bank of Nevada are among the high profile brand names that have become advertisers and marketing partners of the Las Vegas Monorail.
 

FOR MORE INFORMATION, CONTACT: 

Patrick Pharris / (702) 491-7464 / Patrick@PharrisMedia.com

 

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MORRIS VISITOR PUBLICATIONS PUTS YOUR MESSAGE INTO THE HANDS OF YOUR TARGET AUDIENCE

Morris Visitor Publications (MVP), worldwide leader in the publishing and distribution of visitor publications, is the exclusive publisher of the Monorail Magazine/Where Quick Guide. The Monorail Magazine/Where Quick Guide is distributed at all Monorail stations, boarding platforms, automated ticket outlets and at more than 200 other distribution points throughout the Las Vegas Strip and beyond. The pocket sized publication is a resource for Las Vegas visitors exploring all that the city has to offer.

 
More than 400,000 copies of the Monorail Magazine/Where Quick Guide  and 100,000 value-added coupons are distributed monthly throughout the visitor corridor, including the seven Monorail stations, 24,700 hotel rooms, 3.3 million square feet of convention space linked by the Monorail, and on the Las Vegas Strip by Monorail Ambassadors.
 
With magazines located at every station, near every ticket kiosk, it’s impossible to board the Monorail without passing by one of the free-standing backlit racks. Research has shown that the vast majority of Monorail riders take a copy of the Monorail Magazine/Where Quick Guide and of this more than 68 percent read the magazine during their stay.
 
Monorail Magazine/Where Quick Guide representatives can assist you in reaching your target market, including production and deadline support and a commitment to customer service. For advertising opportunities in the Monorail Magazine/Where Quick Guide, contact Angela Nelson at (702) 731-4748 or email Angela.Nelson@morris.com.